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A unique color created for Armani.

Print & Film / Agence : Rosapark
Création : Beax (D.A., illustration, réalisation), Mark Forgan (D.A), Jamie standen (rédaction), Jean-françois Sacco (D.C.), Mathilde Carpentier (D.C.) / Animation : Digital District

"800 million people have no access to safe drinking water. 4000 children die every day because of it.To fight for access to safe drinking water, Giorgio Armani create e exclusive new color.
The Acqua for life Blue. A doorway to a blue world..."

Each time Acqua di Gio perfume is sold or the Facebook page is liked,
Armani donate water to developing countries.
We needed to find a symbol for the cause. With Pantone, we created a colour.
We used it to print the perfume packaging, POS, print advertising, and more.
250,000 extra Facebook fans in the first month alone. We are on target to donate more water than ever before - more than 51 million liters.